Journey Intensive Experts

NICE TO MEET YOU

I'm Brad Smith

"Leadership isn’t about authority—it’s about impact. For over two decades, I’ve built, scaled, and mentored high-performance teams, guiding leaders to create cultures of excellence, accountability, and sustained growth. As a seasoned entrepreneur and executive, my passion is helping others step into their full leadership potential—where vision meets execution, and ideas turn into action."

"At The Journey Conference, we’re not just discussing leadership—we’re living it. This isn’t a seminar; it’s a transformative experience designed to push your limits, refine your strategy, and equip you with the real-world tools needed to elevate your leadership. Whether you’re leading a business, a team, or preparing for your next breakthrough, this conference will give you the clarity, confidence, and framework to lead at the highest level."

"If you’re serious about growth, ready to surround yourself with top-tier leaders, and committed to making a lasting impact—The Journey Conference is where you need to be. I can’t wait to see you there."

My Story

I’ve always believed that leadership isn’t given—it’s built through experience, resilience, and a commitment to growth. My journey didn’t start in the boardroom or on a stage. It began with an entrepreneurial dream that I shared with my identical twin brother, Matt Smith.

Together, Matt and I built a successful mattress business, learning firsthand what it meant to scale a company, develop strong teams, and create systems that could sustain long-term success. But we knew we were capable of more—we wanted to make a bigger impact. That drive led us to Symmetry Financial Group, where we went into business together once again, this time in the insurance and financial services industry.

At Symmetry, Matt and I thrived. We built and led one of the most successful and influential teams, helping others achieve financial security and entrepreneurial freedom. We didn’t just work together—we challenged and pushed each other to grow in ways we never thought possible. Our success wasn’t just about numbers; it was about people, leadership, and legacy.

But in 2021, my world changed forever. Matt tragically passed away, and I lost not just my business partner, but my twin, my best friend, and my greatest source of strength. His loss was unimaginable, and it forced me to reexamine everything—my purpose, my leadership, and the impact I wanted to make in this world.

Through that pain, I found an even deeper calling. I knew that the best way to honor Matt’s legacy was to continue the work we started—to lead, to build, and to inspire others to become the best versions of themselves. 

Through every triumph and every challenge, I’ve come to realize that leadership is about impact—not just in business, but in life. Today, my mission is clear: help leaders rise, even in the face of adversity, and create a legacy that lasts. Because at the end of the day, success isn’t just about what we achieve—it’s about who we become in the process.

Why I Do It

For me, leadership isn’t about status or recognition—it’s about impact. My family, my faith, and my unwavering commitment to helping others succeed have shaped everything I do. Whether in business, mentoring leaders, or simply being present for the people in my life, I believe true leadership is about empowering others, leading with integrity, and leaving a legacy that lasts.

I do this because I’ve seen firsthand how strong leadership transforms lives. It’s not just about growing a business—it’s about building people, strengthening families, and creating opportunities that extend beyond ourselves. The Journey Conference is more than just an event—it’s a catalyst for growth, a space to reset, refocus, and step fully into the leader you were meant to be.

When we lead with purpose, build with intention, and invest in people, we don’t just create success—we create significance. And that’s what leadership is all about.